Entertainment
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From the 5:2 to the 8-Week Blood Sugar Diet
I first became interested in intermittent fasting when I discovered, through a random blood test, that I had type 2…
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The Paradoxes of Marketing to Connected Customers
23 the online “new wave” marketing will ultimately replace the offline “legacy” marketing. In fact, we believe that they need…
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Types of Digital Competitive Intelligence: Real-World Examples
Competitive intelligence can offer real-world strategic advantages to business owners. You must understand what your competitors are doing and how…
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Informed Customer versus Distracted Customer
We all think that today’s customers are the most powerful. It is valid to say that most of them actively…
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Language Education and Social Justice
Language planning or engineering is the term used in the discourse to describe an organized movement whose goal it is…
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Understanding Humans Using Digital Anthropology
Digital anthropology focuses on the nexus between humanity and digital technology. It explores how humans interact with digital interfaces, how…
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The Analytics Value Chain: Process for Tactical and Strategic Success
The Analytics Value Chain is a six-phase framework that explains the generalized process for “doing digital analytics.” As such, the…
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Growing the Market Share
The female market is also a logical one for marketers to pursue. Not only is its size enormous, the segment…
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The Invisible Designer
I have already alluded to the frustration, from a practitioner’s perspective, of reading texts which do not quite go to…
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Content Marketing Improvement
The key advantage of content marketing over traditional marketing is that it is highly accountable; we can track performance by…
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