Digital Marketing
-
The Paradoxes of Marketing to Connected Customers
23 the online “new wave” marketing will ultimately replace the offline “legacy” marketing. In fact, we believe that they need…
Read More » -
Types of Digital Competitive Intelligence: Real-World Examples
Competitive intelligence can offer real-world strategic advantages to business owners. You must understand what your competitors are doing and how…
Read More » -
Informed Customer versus Distracted Customer
We all think that today’s customers are the most powerful. It is valid to say that most of them actively…
Read More » -
Understanding Humans Using Digital Anthropology
Digital anthropology focuses on the nexus between humanity and digital technology. It explores how humans interact with digital interfaces, how…
Read More » -
Growing the Market Share
The female market is also a logical one for marketers to pursue. Not only is its size enormous, the segment…
Read More » -
The Invisible Designer
I have already alluded to the frustration, from a practitioner’s perspective, of reading texts which do not quite go to…
Read More » -
Content Marketing Improvement
The key advantage of content marketing over traditional marketing is that it is highly accountable; we can track performance by…
Read More » -
Building an Analytics Organization
The single most important element for succeeding with digital analytics is the analytics team. People, one of the P’s of…
Read More »
